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Fashion & Commercial · Brand Campaign
In this project, I set out to creatively reimagine the everyday egg box, using it as a symbol and tool for promoting a zero-waste lifestyle. Over a 24-hour period, I explored the material, structure, and overlooked potential of the egg box - not just as packaging, but as a sustainable vessel for new life. By transforming it into a container for growing plants, I highlighted the beauty of repurposing and the importance of mindful consumption. This work is both a functional object and a conceptual piece, aiming to inspire more conscious habits through creativity. It reflects my broader artistic interest in observation, resourcefulness, and using art as a means to speak up for the values I care about - like sustainability, growth, and rethinking the ordinary.
Copenhagen, Denmark
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