Cultural Strategist, Consultant & Creative Project Lead I am a cultural strategist working between Europe and Morocco, active across the cultural and creative industries as a consultant, trainer, artist manager, project manager, and event coordinator. I support artists, cultural entrepreneurs, and creative structures in developing sustainable projects, strengthening their positioning, and structuring their activities. My work combines strategic consulting, coaching, capacity-building, and operational coordination — from concept development to production and international partnerships. As Head of Strategy and Partnerships at TATMIN – Creative Hub in Rabat, I contribute to the development of a multidisciplinary creative ecosystem, connecting local talents with regional and international networks. My approach bridges strategy and field practice, combining artistic sensitivity with structural thinking to create long-term impact within Africa, the MENA region, and Europe.