About • Biography
I am Joel Teye also know as Yaw Joel, a creative designer, director and brand strategist with a 5+ years experience specialising in brand designing. Also the founder and Lead designer at YAWEEJO DIRECTION I had interest in Visual arts since l was a kid, drawing sketches of my parents and characters l found in locally made books in Ghana. I discovered video directing when l teamed up with @real_gama(Instagram) on his music journey. That also led me to trying out design during college days. In the journey of design, as a self taught, l had to learn some principles of design through design experts like Satori Graphics, to apply to my works as l developed. I had the passion and dedication to go all in and that made me discover branding in design and also the business aspects in design by looking up to mentors like Cris Do and gaining more value to apply as l develop. Since then, l include creative direction and brand strategies during the creation of designs and brand identity
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